Customer Response to Discounts and Promotional Offers: An Exploratory Study of Zudio in Coimbatore

Page No.: 10-14

Abstract

Discounts and promotional offers play an important role in influencing customer buying behavior, especially in retail stores like Zudio. This study examines how discounts affect customer preferences, shopping frequency, and brand loyalty in Coimbatore. Data was collected from 145 customers using a questionnaire and analyzed using both qualitative and quantitative methods. The study aims to identify which types of offers attract customers the most and how they impact purchase decisions. The findings help understand whether discounts increase sales and how Zudio can use them effectively without affecting its brand value.